Customer Relationship Management Essay Example | Topics and Well Written Essays - 3000 words - 1

customer Relationship Management - Essay ExampleCRM thus involves efficient handling at all stages. The role of the node relationship manager begins even before the company purchases the software. The manager should be well conversant with the technology, the process, its benefits and application. This would enable him to derive the maximum benefit from the implementation of the CRM system. Merely knowing how to ingestion the system and be able to generate information is again insufficient. Utilization of data is equally strategic or rather the most critical part of the system. Dissemination and analysis of information about the customer helps an organization to take effective steps in segmentation. This segmentation is valuable because the company knows where to lay its concentre and how to maximize benefits. The customer relationship manager also has a role in empowering and keeping the discover personnel motivated because it is the team work and cohesion that matters. The or ganizational environment is important for the triumph of the CRM system. Customer information helps to apportion the budgets when the key areas have been identified. Consistent flow of information has to be maintained from the invest of origin to the point of action. The manager acts as the bridge between the IT and the marketing department and on him depends the success of the system. It is his responsibility to ensure that all operations with the organization are integrated and functional boundaries do not become barriers to implementation.